PEOPLE PROFILE RICHARD S POLLAK,RAINBOW ENTERTAINMENT

IE MAGAZINE PEOPLE PROFILE

RICHARD POLLAK, PRESIDENT

AAA RAINBOW ENTERTAINMENT/SPECIAL EVENT SERVICES

6012 TIMBER CREEK LANE

DALLAS, TEXAS 75248

972 267 8474        RICHARD@RAINBOWENTERTAINMENT.COM

WWW.RAINBOWENTERTAINMENT.COM

18 YEARS IN BUSINESS 

MBA IN SPORTS AND ENTERTAINMENT MARKETING,

 UNIVERSITY OF DALLAS 2004

THE ART OF THE DEAL: DONALD TRUMP

 

YOUR EVENT/ BUSINESS DESCRIPTION:

  Over $550,000 per year in Entertainment Talent booking and special event services.

. For the past 8 years, I have provided a wide variety of specialty acts for the State Fair of Texas and our own Texas talent for the City of Dallas.

      With the advent of the Internet, Rainbow Entertainment is now universal providing performers from Russia, Israel, England, Africa and Canada who have performed in Hungary, the United Arab Emeritus, Belgium and the United States.

 

HOW DID I GET INTO EVENTS

     After a successful career as the owner of the Funnybone Comedy Club in Dallas.  I was approached by 3 young ladies who wanted to organize a children’s festival. I began to book children’s entertainers for the Pepsi Kidaround Festival, although I do not have any children of my own. I was able to book 5 stages for 3 days of the children’s festival including headliners; Parachute Express, Norman Foote, Micky Dolenz and Eddie Coker. Over the next five years I provided National headliners for the Main stage, ethnic cultural performers for the international stage, Texas traditional acts for the Regional stage and strolling performers for 10-15 city sponsored festivals and country fairs in the state.

 

WHAT HAS BEEN THE BIGGEST PROFESSIONAL CHALLENGE:

   With a degree in Marketing and over 20 years experience in the restaurant marketing industry it was not difficult to successfully market my business. With the first 5 years, sales and profitable doubled exponentially. However, I could never understand the mind set of the performer! From a business standpoint, I would gladly grab any opportunity that I could and try to fit a square peg entertainer into a round hole scenario. In other words have them work for whatever the client was will to be paid. I could not comprehend why a performer would rather sit home then be paid his minimum. I wanted to get into the mindset of the performer and understand where he was coming from. As a part-time writer using my talent mainly as a hobby to get into sporting events, write off my travel vacation, and dining experiences for local magazines, I was given the assignment of writing about the Dallas Opera. I did not know anything about the Opera, had never booked any opera performers BUT was giving the chance to audition for BILLY BUDD, the story of a British war ship mutiny with an all male cast. I looked forward to the auditions hoping to get a feel for my entertainer’s plight AND WOULD YOU BELIEVE I GOT THE PART! I was a super, a non-singing member of the chorus. After 4 weeks of rehearsals, I was ready and would you believe, THEY PAID ME $5 for each rehearsal and $15 per show. I was now a professional Opera performer earning $165. When it came time for the cast party, I was informed by the associate director that I was not actually invited only the stars of the show and the sponsors. So I used my event expertise to plan our own cast party after our last Sunday matinee performance, the exact same time as THE CAST PARTY. With an ALL-MALE cast, the stars of the Opera were more interested in getting to know some of the other cast members rather than the sponsors so they came to my cast party instead. I have been graciously asked to return for additional performances but can’t because of my busy schedule’

 

WHAT DO I DO TO RELAX

I build waterfalls in my backyard. Actually Willie Nelson paid for my new backyard when I booked him last year in Colorado. Although, I live in Dallas, My home is definitely California Contemporary painted peach with Palm trees and coastal plantings. I love to sit out in my backyard and listen to the water falling against the pond. There is a real sense of accomplishment when you can move water with electricity in harmony.

 

OTHER BACKGROUND EXPERIENCE:

I never was an entertainer and you can only get me near a microphone on my birthday after I’ve had too much to drink. Unlike many performers who get tired of the road and late nights, I have an education and professional experience in marketing, promotion and events. I book entertainment but truly failed at playing 4 different instruments (piano, trumpet, cello and bongos growing up!

 

WHAT’S THE BEST ADVICE YOU’VE EVER RECEIVED:

I was unhappy with my work situation as marketing manager for Burger King Corporation event though I was making $50,000 per year back 18 years ago. I spoke with my first boss the guy at the professional ice hockey team in Philadelphia when I was growing up, who gave me a job running to get his lunch, taking the mail to the mail box and allowing me to skate all afternoon in the arena by myself. He told me that even the President of General Motors goes to work everyday but doesn’t necessarily love what he’s doing.. I should find something that I love doing. I always reflect back on this when I see the Seinfeld show about George looking for a job and wanting to get into sports!

  

PERSONAL PHILOSOPHY:

I’m getting too old to worries much about getting every single piece of business that is out there. I take a much broader approach knowing that if I AM OUT THERE, IT WILL COME! You can also focus on a goal and attain it! Take joy in the small accomplishments, they will build up to a big one1